Balaji Wires - South Gujarat Unit – Cable Facililty Exterior
Balaji Wires - South Gujarat Unit – Cable Facililty Exterior
BalajiWires - South Gujarat Unit – Cable Facility Interior
BalajiWires - South Gujarat Unit – Cable Facility Interior
BalajiWires – Sale Growth
BalajiWires – Sale Growth

Company Profile

Our Company, Balaji Extrusions & Cables Pvt. Ltd., was founded by Mr. Murlidharan S. & Mrs. Vijaya Murlidharan in February 1998 – two individuals with a passion for excellence, who took up the massive challenge to diverge from their desk jobs to found our Company.

Their “Customer First” attitude & decades of experience in delivering soultions that exceed customer expectations, has helped us grow from our modest beginnings to where we stand today – An undisputed leader in the automobile cables segment in India.

Among our latest milestones, is our greenfield project in South Gujarat, in a 5 acre (20,000 sq. mt.) area with a 5000 sq.mt. state-of-the-art world class manufacturing facility which we inaugurated in December-2018. This project has provided the right platform to zoom ahead by transforming our visions into reality and strengthen our positions for the future.

We operate from 2 centrally located manufacturing units in India with easy access to any part of India (especially Central, West, North & South) & all key shipping ports in the West Coast of India like JNPT & Mundra ports.

Unit 1 – Focused on Conductor Solutions – Located in the UT of Daman & Diu

Unit 2 – Focused on Cable Solutions – Located in the State of Gujarat (South)

Registered Office & Corporate Office – CBD Belapur, Navi Mumbai, Maharashtra

Our company is family held & is currently being run by the 2nd generation – Mrs. Aparna Damania, Mr. Arvind Murlidharan & Mr. Dipal M. Damania. They have preserved the same keen focus on value engineering & etching strong partnerships with their customers, scaling new heights everyday.

History

Our firm stands tall today on the strong foundation laid by late Mr. Murlidharan Santhanam.
This core has helped us propel forward, create best products possible and serve our clients effectively.
From humble beginnings

1993 - Balaji Enterprises

Balaji Enterprises was formed by founder Mr. Murlidharan S. at our Mumbai location engaged primarily in the manufacture of flexible PVC insulated cables for the Indian automobile industry

1998 – Balaji Extrusions & Cables Pvt. Ltd. & 1st Expansion

Established as a Private Limited company & moved from Mumbai to the UT of Daman under the form leadership of Mr. Murlidharan & Mrs. Vijaya Murlidharan.

1999 – Backward Integration

We ventured into backward integration, by setting up in-house copper drawing facility with a capacity of 30 tonnes per month. We also upgraded our extrusions facility to add Laser diameter gauges & crossheads for our machines from Europe to maintain high quality in our products. This technology was a pioneering venture in India back in 1999.

2007 – 2nd Expansion

Under the leadership of Mr. Murlidharan S., Mrs. Vijaya Murlidharan & Ms. Aparna Damania, we further expanded by adding Neihoff, Germany 8-Multiwire drawing line, moving from a capacity of 30 tonnes / month to 100 tonnes / month. We also updated our systems to match international standards of ISO:9001:2008.

2011 – 3rd Expansion

Under the leadership of Ms. Aparna Damania & Mr. Dipal Damania, we achieved:-

  • Constructed a new building in our Daman location
  • Increased copper drawing capacity from 100 tonnes / month to 350 tonnes / month, by adding our 2nd Neihoff 16-Multiwire line.
  • Expanded our extrusions facility to 6000 km./month.
  • Upgraded our systems & achieved ISO:TS:16949, ISO:14001, OHSAS:18001 certification
  • Achieved product certification from Bureau of Indian Standards (BIS) fir IS-2465 & IS-694.

2015-2017– Further backward intergration, widened materials portfolio & capacity enhancement in Copper Drawing

  • Extrusions facility capacity enhanced from 6,000 km / month to 35,000 km. / month
  • Added superfine drawing lines, electrolytic tinning line & braiding lines for speciality products.
  • Introduced the Class D TPE insulated 150°C cable in India for the first time.
  • Copper Drawing capacity enhance from 350 tonnes / month to 550 tonnes / month by adding our 3rd 16-Multiwire line from Niehoff.

2018 – 4th Expansion

Under the leadership of Ms. Aparna Damania, Mr. Dipal Damania & Mr. Arvind Murlidharan we achieved:-

  • Completed our first greenfield project in South Gujarat, with a 5 acre land comprising a shed of 5000 sq.mts. with state-of-the-art infrastructure exclusively for Cable solutions
  • Extrusions facility capacity enhanced from 35,000 km / month to 60,000 km. / month

2021– Widening product lines

  • New product – Optic fiber lines – 12 fiber FTTH & Patch cords lines installed

Onwards & upwards – On the road to the future.

Our target for FY-2023-24 is to achieve Rs. 500 Cr. Annual turnover. The pandemic has not deterred us & we are laying the foundations for our growth even as you read this now. Watch this space for new updates.

Company statements

Our company’s guiding principles are our vision and mission statements.

Motto

Quality backed by Technology
Vision
To revolutionalise manufacturing in India. It is not merely about selling product – it is about showcasing a positive work culture & business ethic – it is about empowering the people involved & protecting the environment. It is about contributing in a large way to the future of manufacturing in India.

Mission

We strive to create long lasting symbiotic partnerships with our Customers to provide the best delivery of Wire & Cable solutions in the most compatible, innovative, value-engineered, cost-effective & prompt way.

Core Values

Balajiwires Core Values