About Us | Balaji Wires

Company Profile

Balaji Extrusions and Cables Pvt. Ltd. combines the power of innovation and stringent quality policy to create world class products that cater to customers’ needs across diverse industries, specializing in automotive. Founded in 1988, the company has a diverse portfolio ranging from the automotive industry to conductor solutions. It has seen tremendous growth over the years through persistent investment in technology, innovation and quality practices. The company recorded turnover of more than Rs. 1.7 billion /170 crores ($ 25 million) in 2014-15.

History

Our firm stands tall today on the strong foundation laid by late Mr. Murlidharan Santhanam.
This core has helped us propel forward, create best products possible and serve our clients effectively.

From humble beginnings

1993 - Balaji Enterprises

Balaji Enterprises was formed by founder Mr. Murlidharan Santanam at our Mumbai location engaged primarily in the manufacture of flexible PVC insulated cables for the Indian automobile industry

1998 - Balaji Extrusions & Cables Pvt. Ltd

Balaji Enterprises was established as Private Ltd firm under the name “Balaji Extrusions & Cables Pvt. Ltd”.
Under the firm leadership of Mr. Murlidharan Santhanam the company was moved from Mumbai to Daman marking our company’s first expansion project.

1999 - Complete integration

The company ventured in backward integration by setting up a complete in-house copper-drawing facility with capacity of 30 tonnes a month.
Company also upgraded its extrusion facility to add Laser diameter gauges and Crossheads for our machines from Europe to maintain high quality in our products. This technology was a pioneering venture in India back in 1999

2006 - Second expansion

Again under the leadership of Mr. Murlidharan Sanathanam, moving from copper drawing capacity of 30 tonnes/month to state-of-the-art 100 tonnes/month copper drawing facility imported from Germany.

2011 - Third expansion

Company completed its third expansion under the guidance of Mrs. Vijaya Murlidharan, our MD and spear headed by three young directors Ms. Arpana Murlidharan, Mr. Dipal Damania and Mr. Arvind Murlidharan.
Company also increased its drawing capacity from 100 tonnes/month to 350 tonnes/month by adding second 16-line Multiwire Drawing line.

On the road to future

The company has been in full stride ever since 2011, surpassing the sales targets every year, increasing capacity constantly and obtaining all the relevant quality certifications (ISO/TS 16949, ISO 14001 and ISO 18001).
With core foundations laid and holding strong, the company is not afraid to dream big. It strives to achieve them by engaging passion, technology and discipline.

Company statements

Our company’s guiding principles are our vision and mission statements.

Motto

Quality backed by Technology

Vision

Our Vision is to become a leading automotive wiring solutions provider In India with impetus on becoming our customer’s most valued & trusted business partner.

Mission

Our mission is to encourage an environment where 'quality speaks for itself', providing a strong base for achieving sustainable growth. A sustainable growth that will ensure the best delivery of automotive products, services & solutions in most innovative & cost- effective way. We will realize this mission; by setting the highest standards in Quality, Service, Reliability, Safety, Environmental responsibility, Employee empowerment & Cost Control.